Shape Homes
A done-for-you ADU construction company serving Californians.
interior design, construction, website copy, Figma
This was a new ADU-focused brand launched by the owner of Shape General Contractors. Mid-project, the scope expanded to serve wildfire-affected Californians. I adapted the site messaging to speak both to lifestyle buyers and emergency rebuild clients, while maintaining a consistent tone and trust-building language. Shape Homes launched with versatile, human-centered copy that spoke to multiple buyer types without losing coherence.
