Service packages crafted to set you up for success, without the hassle or panic.
The Web Copy Makeover
Refresh your digital storefront with website copywriting that speaks to your audience and calls out why you're the obvious choice.
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Brand Messaging & Positioning Mini-Guide – So your website actually sounds like you and speaks to your audience. Includes voice, tone, key brand messages, and a clear value proposition.
Homepage, About Page, Services/Product Page, & Contact Page – Clear, persuasive, and designed to convert.
SEO-Friendly Copy – Written with best practices to help them rank without needing constant content.
Two Rounds of Revisions – Keeps the process smooth without endless edits.
Optional Add-On: Sales Page (if you sell a digital product or high-ticket service).
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You’ve got a website...but it’s not doing the heavy lifting. Maybe it sounds a little too generic, a bit rambly, or just not quite you.
This is for the founder who’s grown since they first hit publish and now needs copy that reflects the clarity, confidence, and expertise they’ve built. You know your offer works. Let’s make sure your words say that, too.
The Email Funnel Fix
Reignite your stagnant email list with a funnel your customers are happy to be subscribed to.
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Customer Journey Mapping – So we know exactly where leads are getting stuck in your marketing funnel.
High-Converting Welcome Sequence (4-6 Emails) – Warms up new subscribers and leads them toward a sale.
Sales Sequence (5-7 Emails) – Persuasive, value-driven emails designed to drive action without feeling sleazy.
Two Rounds of Revisions – Keeps the process efficient.
Optional Add-on: Lead Magnet Audit or Creation (If you don’t have a solid opt-in, I can create one that attracts the right people.)
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If your welcome sequence is giving “meh” instead of momentum, or if your sales emails are collecting digital dust instead of clicks, this is for you.
Ideal for course creators, service providers, or digital product folks who know email should be converting, but suspect their current setup is more noise than nurture. I’ll turn that funnel into a frictionless, feel-good experience (for your reader and your ROI).
The Marketing Scoop
Realign your business objectives with a comprehensive study into your competitors, changes in your industry, and current customers' needs.
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Competitive Analysis – So you know exactly where you stand in the market. Get verified, reputable research from sources like Statista, Ahrefs, and more.
Brand Messaging Guide – Includes voice, tone, key brand messages, and a clear value proposition.
Website & Email Copy Recommendations – A roadmap for how you should talk to your audience.
One Strategy Call – So you know how to use the research.
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You’re launching something new (or revamping something old) and feeling like you’re flying blind. If you’ve got questions like “What do my people actually care about?” or “What’s my edge in this crowded space?”, this one’s for you.
Perfect for founders, creatives, or strategists who love having data and insights in-hand before they dive into content, branding, or a big pivot.
The Principles I Write By
Regardless of the project, I always follow a few key principles to make sure the copy works and feels good to use, from first draft to final send.
Clear > Clever
Smart doesn’t have to mean confusing. I keep it simple, strategic, and scroll-stopping.
Context Is Everything
I do the research to understand your business, audience, and goals before the first word hits the page.
Collaboration Over Control
I’m here to help you think through the hard stuff, not just type fast. You get a writer and a second brain.
Trust the Process
Systems, timelines, communication—all handled. You focus on your zone of genius, I’ll take care of the words.
The "I Need A Hero" Retainer
The "I Need A Hero" Retainer
Looking for someone you can rely on long-term? Schedule a quick 15-minute discovery call with me to get my retainer rates for ongoing work.
Benjamin Aguilera
“We were struggling for a long time to find someone who could capture my client’s voice, and who could turn it into engaging and convincing copy. Alex not only delivered but excelled. If you’re in the market for a great copywriter, Alex is the one.”
“I'm confident in your ability to capture our brand's voice, and I'm certain you're the right person to continue working with us.”
Kartik Uchil
“I didn't know what to expect from meeting Alex and having the absolute pleasure of meeting one-on-one and working together. Alex pulled the ideas out of my head and made it make sense. I am excited to work with her again.”
Keyatta Mincey Parker
“Alex is a copy dream. Seriously, her critique was written gold for me...In her feedback, she guides you on how to make it better in a personable, professional, and approachable way. I'll definitely be asking Alex for help in the future with copy-related assistance. Thank you, Alex!!”
Conni Guido
FAQs
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Glad you asked! I try to keep things structured but simple:
Discovery Call – We’ll chat about your goals, your audience, and what’s working (or not) with your current copy.
Deep Dive – I dig into research, your existing content, competitor insights, and voice-of-customer data (aka stalking your reviews in a good way).
First Draft – You get a strategy-backed draft that’s already doing most of the heavy lifting.
Feedback Loop – We tweak, refine, and polish until it sounds just right.
Final Delivery – I hand over clean, ready-to-go copy that makes you say: “Why was I working so hard at this before?!”
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You’ll get 2 rounds of revisions included with every project. That’s usually more than enough to fine-tune things to perfection. If we need more, we can always chat about additional support, but most clients are thrilled by round one (and just extra-thrilled by round two).
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I’ll send your final copy in a clean, organized Google Doc: clearly labeled, logically structured, and easy to hand off to your designer or developer. Links to all your deliverables can be found in a simple client portal, no password or new account needed. If you want it in a specific format (Notion, Word doc, carrier pigeon scroll…), just let me know.
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Absolutely. I love collaborating with designers, developers, marketing folks, and even that one client who secretly lives in spreadsheets. I’m happy to join team calls, review wireframes, or pop into Slack—as long as we’ve scoped it out in advance.
Hire me now so you
don’t need me later.