The first wax bar to reimagine the membership model.
beauty, playful, website copy, Figma
This Toronto-based wax bar was building a brand from scratch, with a unique take on memberships. The copy needed to sell “affordable premium” without sounding cheap. I developed playful-yet-confident messaging that emphasized the luxury experience while making the membership model easy to understand and enticing. The result? A strong launch-ready site with cheeky, clear copy that makes waxing feel like self-care, not a chore.









